Search

Guest Host: Reza Alavie, Professor at Seneca College


Our guest host is Reza Alavie, who is a former agency owner now teaching at Seneca College. He is also a lifetime student of marketing communications. His passion is promoting entrepreneurial organizations and is currently working on his doctorate in this discipline. He had lunch with Henry Wong. 



3.1 ON CREATING A BRAND PROMISE






















3.2 ON PRICE AND COMPETITION






















3.3 AUTHENTIC CONTENT