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Guest Host: Matt Chong, Current President, American Marketing Association


Matt Chong is also Vice President, strategic development and partnerships at Notable Life, an online digital that connects young professional millennials. As well, he is the founder of e-commerce startup Chong Tea Co. He and Michelle Flynn talk about the challenges associations and non-profits such as the AMA in connecting with their membership. 



5.1 MARKETING TO MARKETERS
























2.2: TELLING THE BRAND STORY






















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