In addition to being the CMO and one of the founders of a very unique coffee company, Mark Vecchiarelli is also the outgoing President of the American Marketing Association.
4.1 OCCUPYING A SPACE IN THE CONSUMER’S MIND
4.2 IS YOUR MISSION STATEMENT A STORY?
4.3 THINKING LONG TERM WHEN IT COMES TO YOUR BRAND
4.4 USING PEOPLE AS YOUR MEDIA
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