Guest Host: Mark Vecchiarelli, Chief Marketing Officer, Kruve

In addition to being the CMO and one of the founders of a very unique coffee company, Mark Vecchiarelli is also the outgoing President of the American Marketing Association. 

4.1 OCCUPYING A SPACE IN THE CONSUMER’S MIND

4.2 IS YOUR MISSION STATEMENT A STORY?

4.3 THINKING LONG TERM WHEN IT COMES TO YOUR BRAND

4.4 USING PEOPLE AS YOUR MEDIA